Release Notes

November 2021 - Version 2.0

The November update to Xplorer now known as Anteriad Company Data streamlines and increases the accuracy vs using and interpreting previous versions of Xplorer with a specific focus towards our Mid-Market - Large Enterprise and Platform Partner Customers. These new data Products have been updated to include additional fields which improve our customers’ ability to build Audiences, enrich CRM records, Profile and more accurately Segment their customers and Prospects, while eliminating seldom used fields, or fields with traditionally low fill rates. In addition, Anteriad Company Data has been distilled to eliminate business locations that have low value to Anteriad markets, and which are likely to have no firmograhic data available (e.g. - campgrounds, or small standalone retail locations).\

New

FeatureBenefit
These fields have been added to the Anteriad Company Base Data:

ticker
fortune_1000
years_in_business
public_company
company_structure
franchise
msa
latitude
longitude
Improves targeting precision.
These fields have been removed from the Anteriad Company Base Data:

address_2
zip4
address_type
dsf_flag
npi
Reduces noise and irrelevant fields for streamlined usage.
These fields have been added to the Anteriad Company Firmographic Data:

parent_accountlink_id
sales_revenue_actual
account_employees
naics_2
naics_2_desc
naics_6
naics_6_desc
Improves targeting precision.
These fields have been removed from the Anteriad Company Firmographic Data:

total_funding_raised
last_funding_raised
last_funding_year
year_founded*
ranking*
Reduces noise and irrelevant fields for streamlined usage.

Improvements

FeatureBenefit
Streamlined the file to exclude: libraries, campgrounds, performing arts, branch hotel and casinos, branch retail and small standalone retail (however, retail corporate headquarters have been retained), health care services, hospitals, small health care services, k-12 education, colleges, and PO Box addresses.While the full, unredacted version of Xplorer is still available, the DaaS Base and Firmographic files have been tuned to better meet the requirements of our clients.

Impacts

ItemAction Needed
Data schema changes for both Base and Firmographic DataCustomer ingest process must be updated to reflect the new field structure

The Numbers

ItemCount
Distinct AccountLink IDs17,842,368
Distinct Parent ALIDs357,526
Distinct Domains2,477,325
January 2021 - Version 1.1

Summary
The January 2021 update was spent improving the resolution rate amongst international IPs. We observe an incremental improvement in resolution across all marketing regions and an increased total number of Accountlink IDs we are tracking.\

Improvements

FeatureBenefit
Increased overall coverage in AsiIncreased account reach and coverag
Increased IP resolution in LATAIncrease ~6% IP resolution rate in LATA
Added Domestic IP to standard Accountlink FilSingle source of both Domestic & International IP<>Company dat

The Numbers

ItemCount
Domestic AccountLink ID24.38
Domestic CIDR Addresse48.5
International Accountlink ID3.8
3.8M Accountlink ID20.4
January 2021 - Version 1.0

Summary
This build was aimed at file cleanup. Our focus was on eliminating erroneous values across all data fields and cleansing non-standardized domains to increase the efficiency of scoring and ISP flagging.

Improvements

FeatureBenefit
Resolved domain convention issue99% reduction in “noisy” domains
Robust preprocessing to catch erroneous valuesMore meaningful confidence score

The Numbers

ItemCount
International Accountlink IDs3.07M
3.8M Accountlink IDs12.6M

See It In Action