Improvements

90 Day Intent History

Intent history table in the Marketing Cloud is now limited to 90 days of data. Previously the Marketing Cloud showed 365 days of Intent. Features and charts have been redesigned to use 90 days of data instead of 365 days of data.

The following features and charts will now use a 90 day look back for intent:

1. Within InsightBase Campaigns, the Companies Spiking Chart will show 90 days of data. When data is downloaded from this chart, the CSVs for the Selected Topics and All Topics will include 90 days of data.

Options to download 90 days of data

2. Within InsightBase Campaigns, the Companies tab will show 90 days of intent data when the Intent tab is opened for a specific Company. Users will no longer have the option to select 365 days of data when Filtering by Date Range.

3. Within InsightBase Campaigns, the Companies tab will show 90 days of intent data when the Company Rank tab is opened for a specific Company. The Yearly Rank score will be replaced with a 90 day rank, and when comparing data users will no longer be able to use a yearly comparison.