Release Notes

October 2021 - Version 3.1

Summary

Geographic coverage for eCHO has been expanded to capture UK-based signals, with 181k Accountlink IDs hitting over 4k topics. Domain coverage has been increased by >15%, increasing the audience footprint, and API response time has been reduced by ~85% to provide even faster data access.

New

Feature	Benefit
Expanded coverage to include the United Kingdom	Enhances understanding of our firmographic base by providing insight into signals from their international activities.
Quintile score	More quickly and more accurately build target audiences or prospects, based on level of interest. \ 5 = top 20% of accounts scored \ 4 = next 20% of accounts scored \ … \ 1 - bottom 20% of accounts scored
New DaaS access points: s3://180bytwo-daas/echo-3.2/us s3://180bytwo-daas/echo-3.2/uk	Separate files, partitioned by region/country. \ IMPACT: notify clients of new DaaS access points.
ISO-2 Country code field added	Allows for segmentation by country. \ IMPACT: notify clients of additional column in the data file, see data dictionary for detail

Improvements

Feature	Benefit
Increased domain coverage (>15%) captures more topic signals	Increased reach and coverage
Enhanced topic scoring algorithms for higher precision	Significantly more accurate prioritization of targets to support ABM programs
API speed optimization	Reduces time for API returns by >85%

The Numbers

Item	Count
Topics	6171
Subcategories	253
Categories	24
ALIDs by Country	US: 23,974,545 UK: 181,232
Source signals processed	45 billion per week