Version: AMC 2023.7.1

New Updates

ABM Reporting for Programmatic Advertising

The ABM report for programmatic advertising campaigns that are created in the Tradedesk is now accessible in the Marketing Cloud Platform.

The report shows impressions, clicks, and CTR grouped by the company/domain and job level of the individuals that made the impressions

If an Account List was included in the audience that was used for the campaign, only accounts from that list will be included in the Account Level Report.

If Job Level targeting was included in the Audience, only job levels selected in the audience will be included in the Account Level report.

How to View/Download ABM Report for Programming Advertising in AMC

1. Login into Marketing Cloud
2. Go to Campaigns & Activations
3. Click the programmatic advertising campaign you want to view
4. Go to the Reporting tab
5. View and or click on the export button to download the ABM report
   

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Note: To enable the ABM reporting for your programmatic activation campaign, speak with your account manager to upload the campaign Audience file as this is needed for the ABM report.

Data Table Enhancement:

There is an enhancement on how data is presented in all data tables in the platform. This also brings consistency across the platform across all table look and feel.

The Column filter feature in the table gives you control and enables you to hide/show any desired column header. You cannot hide beyond four columns in a table

Campaign Layout Updates​

Marketing Cloud campaign layouts have been updated for more uniformity and ease of use across the different campaign types

The Campaign Start and Pause call-to-action buttons are now made more prominent

You can also click on the View Audience Criteria link to view details of the audience used for the given campaign

IB Admin Legacy Product Name Updates​:

As in the Marketing Cloud, all legacy name in the IB admin section was updated with the updated product names

Addition of Trial Subscription Type for Programmatic Campaigns:

The Programmatic Campaigns here are Facebook and LinkedIn Campaign types. Any user with this programmatic trial subscription type will have access to view and create Programmatic Campaigns in the platform. They will however not have access to export audiences to Facebook and LinkedIn

Fixes

1. Fixed security concerns from the Penetration Test done by Entersoft in May 2023​
2. Fixed issue where campaign report:, Companies by Industries report not aligning with leads companies count